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BRUTUS BROTHERS - Final Line Design

BRUTUS BROTHERS HEADLINE LOGO.jpg

The name Brutus Brothers came from getting to know various “Bros” around the city and finding that, despite the "bro-ey" stigma, many are strong, peaceful and just want to get along.  The style concept pits color blocked cotton sweats against the heavily printed "peacock" jumpsuits with assertive, approachable colors and simple lines. 

Devan 3rd deliv still.jpg
Devan 1st deliv still.jpg

The Process

Initial Steps: Mind Map, Color Palette, Inspiration Board

Mind Map_edited.jpg
Inspo Color picks_edited.jpg
BB redo mercedes.jpg
BB cutsomter profile eric favre.JPG
BB take a shot of cement.jpg
BB tiger stuit.JPG
BB nytime track suits.JPG

Brainstorm

Winter quarter I was introduced to a concept where the best work comes from the most work.  Eager to test this theory, I sketched numerous ideas, not all included, to get the best concepts.  

SKETCHES Piping Outfit Cleanedup The Ringer.jpg
Sketches cleaned up no press please.jpg
Sketch cleaned up action sweats.jpg
sketches cleanedup Kaftan.jpg
SKETCHES horchata in December.jpg
Sketches Track Suit cleanedup ripstop.jpg
SKETCHES cleanedup cool down tricot reflective.jpg

After silhouette and style was established, time to edit concepts by resources and capabilities.  We were producing three full looks in 11 weeks, so I decided to use 100% cotton sweat jersey with a two tone color block scheme.  

Final Three Looks

3 sketches final v1 cleanued up.jpg
Devan superman pose.jpg
Devan L1 Hands together cleanedup.jpg
Devan L2 Straight cleaned up.jpg

Technical Package

Tech Pack pg 1.JPG
Tech Pack pg 2.JPG
Tecxh Pack Pg 3.JPG
Tech Pack pg 4.JPG
Kerin Tech Pack Pg 5.JPG
Tech Pack pg 6.JPG
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