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BRUTUS BROTHERS - Final Line Design
The name Brutus Brothers came from getting to know various “Bros” around the city and finding that, despite the "bro-ey" stigma, many are strong, peaceful and just want to get along. The style concept pits color blocked cotton sweats against the heavily printed "peacock" jumpsuits with assertive, approachable colors and simple lines.
The Process
Initial Steps: Mind Map, Color Palette, Inspiration Board
Brainstorm
Winter quarter I was introduced to a concept where the best work comes from the most work. Eager to test this theory, I sketched numerous ideas, not all included, to get the best concepts.
After silhouette and style was established, time to edit concepts by resources and capabilities. We were producing three full looks in 11 weeks, so I decided to use 100% cotton sweat jersey with a two tone color block scheme.